The 5-Step System Behind $100M+ in Ecommerce Sales Every Ecommerce Business Needs…
Your Agency Burned Through $50K Testing 'Winning Angles' That Don't Win.
Your Copywriter Gave You Beautiful Words That Convert Nobody.
Here's Why Nothing Has Worked...
🚫Your conversion experts optimized your funnel into mediocrity
🚫Your creative strategist handed you angles pulled from the same swipe file every other brand in your category is using
🚫And the whole time, your competitors with worse products are scaling past you.
Your copy isn't broken because the words are bad…
🚫It's broken because it's solving the wrong problem for the wrong people.
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Hi. I'm David.
I'm the copywriter and creative strategist that Alex Fedotoff (Ecommerce Scaling Secrets), Matt Orlic (Ecomm Architects), and Matt Stafford (Build, Grow, Scale) trust to coach inside their ecommerce communities.
Ad creative, advertorials, emails, front to back strategy.
Over $100M in tracked ecom sales through my copy and strategies.
Most brands I speak to are sitting on a good product with broken messaging.
They've tested angles, hired agencies, spent on creative... and they're still stuck.
The reason is almost always one of five things…
❌ The wrong desire driving the creative.
❌ A belief in the market that nobody's breaking.
❌ Emotional triggers that are missing from every ad.
❌ Creative that looks different but says the same thing.
❌ Or no system to learn from what's already been spent.
Those five things are the backbone of my DRIVE system.
It's the same process behind every result on this page.
📞On the call, I'll show you which ones are holding you back and how DRIVE fixes them.
👉Three Brands. Three Broken Assumptions. Three Results Nobody Expected.
👉Beauty Device Brand. 40.57% CTR. Total Sales $12M+
✅DISCOVER: Reviews revealed customers weren't skeptical.
They'd decided they were the exception. "This works, just not for me."
✅REFRAME: Stopped selling benefits. Repositioned around biological response profiles.
If it hasn't worked, it wasn't built for your skin type.
✅IGNITE: Led with self-recognition, not persuasion.
The viewer identifies themselves before the pitch starts.
✅VARIATE: New angles built around subgroup identification instead of product claims.
✅EVOLVE: Winning angle ran profitably for months. Highest EPC in the account.
👉Men's Skincare Brand. $592K email month. 97% increase.
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✅DISCOVER: Repeat buyers weren't trying to look better. They were trying not to slip.
"I notice when I stop." That's not aspiration. That's regression avoidance.
✅REFRAME: Stopped positioning skincare as improvement.
Repositioned it as maintenance of control. Not using it equals active decline.
✅IGNITE: Emails built around micro-lapses and what happens
when you let standards drift. Not benefits. Not ingredients.
✅VARIATE: Complete tone of voice overhaul. Every email reinforced
the same identity: you're the kind of man who doesn't let things slide.
✅EVOLVE: Revenue didn't just lift. It compounded. $1.26M total attributed revenue that month.
👉Pain Relief Brand. 5+ ROAS. $2000 spend
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✅DISCOVER: Customers had tried everything and failed. They weren't confused about products. They'd lost trust in explanations. "Maybe it's inflammation... maybe it's muscular..." Every new solution was just another theory.
✅REFRAME: Didn't introduce another fix. Showed why every previous diagnosis was wrong at the category level. You haven't failed to find the right product. You've been solving the wrong type of problem.
✅IGNITE: Advertorials walked through the failure of common explanations step by step. Built the case before the product ever appeared.
✅VARIATE: Listicles and first-person stories instead of direct product ads. Education that felt like discovery, not selling.
✅EVOLVE: Buyers stopped asking "does this work?" and started asking "is this finally the right explanation?" 5+ ROAS across multiple products.
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👉The People Who Keep Hiring Me (And Why)
"David Has A Rare Mix of Strategic Clarity And Sharpness That Actually Moves The Needle." - Alex Fedotoff
Alex Fedotoff has generated over $100M in ecommerce sales across his brands. He's seen every copywriter, every strategist, every agency.
He brought me in to write advertorial copy for his brands and then drafted me as a coach inside Ecommerce Scaling Secrets, where I work with 300+ brand owners doing $100K to $10M/month.
Alex doesn't bring people into his community unless they can deliver at the level his members expect.
"I Don't Think AI Is Gonna Replace This Guy. This Guy Is Unmatched." - Alex Chen
Alex Chen built Bright Sport into a $50M+ brand.
When he launched Winners Circle, he needed a funnel that could take a brand from nothing to real revenue fast. Not theoretically. Actually.
We built the funnel that took it from $0 to $1M+ in 6 months. Alex has access to every tool, every AI, every copywriter in the game. He still calls me.
"He Owns About a Fifth of All Our Controls. Including a $12M advertorial." - Paul Leeds
Paul Leeds has overseen over $1B in combined ecommerce sales.
When you've sold that much, you don't hand copy to someone unless they consistently outperform.
The advertorial I wrote generated over $20M in revenue in one of the most saturated skincare markets on the internet. Plus a winning sales page. Plus emails. Plus customer service rewrites.
Paul doesn't need a copywriter. He needs someone who can think across an entire business and make every piece sell harder.
"The Results of the New Copy Was a 20-25% Increase In Conversion Rate."
Casey Brown runs Conversion Fuel and works with 6, 7, and 8-figure brand owners who have already optimized everything obvious. These aren't easy wins.
The brands he brings me have already tested. Already iterated. Already hired other writers.
I come in, rework the messaging and the copy across their funnels, and we consistently see a 15-20% CVR lift on average. On established brands doing real volume, that number is worth millions.
"When It Comes To Copywriting, David Is Insane. We've Seen Very, Very Great Results!"
Topi and Parsa bootstrapped Norelie with no outside funding. No big agency. No safety net. He needed direct response that actually moved product from day one.
I built the VSL and advertorial funnels that took Norelie past $3M/month in revenue. When you're spending your own money on every ad, you don't tolerate copy that "looks good." You need copy that sells. That's all we focused on.
"His Skills Are The Best I've Seen In The Industry. He's Delivered 6-Figure Copy For Us."
Mercedesz runs Bonadea and NaturexHealth among others and is also a head coach of Ecommerce Scaling Secrets. Combined revenue over $2M/month. She didn't need more copy.
She needed better messaging. I consulted on her ad and advertorial strategy and the result was an extra $100K/month added to her bottom line.
Not through more spend. Through making what she already had work harder.
"David Got Everything Right Away. The First Copy Was Almost Perfect."
Arina and her co-founder launched Raw Q from scratch. No existing audience. No brand awareness. No proven funnel.
I wrote the website, the advertorial copy, and the ad copy. Within 12 months they'd scaled from $0 to $500K in revenue.
Most brands take years to find messaging that works.
We got it right on the first pass.
"He Has Really Good Attention To Detail And You Can Tell He's Really Passionate About His Work."
Amie Richards is the Senior Creative Strategist behind Qure's growth to over $90M in revenue.
I collaborated with her team on creative strategy across paid and SEO.
When someone operating at that level says the work is detailed and the thinking is sharp, it's because at $90M the margin for lazy strategy is zero.
"David Has Worked With Us On Many Challenging Projects And Consistently Delivers High Quality."
Margot brought me in to write direct response advertorials across ecommerce, real estate, and services.
Three completely different markets. Three different buyer psychologies.
The result across all of them was a 70% reduction in CAC while producing higher quality leads.
Not cheaper leads that ghost. Better leads that buy. On time. Every time. No delays. No excuses.
"If You're Looking For a Guy That Can Get Customers In On The Front End And Keep Them Coming Back On The Back End, David Is Your Guy!"
Kent S is a senior copywriter and strategist who's been in the ecommerce trenches for years.
We've collaborated on full funnel strategy across multiple brands, lifting CVR and AOV while bringing CAC down.
Most people can write an ad or an email. Building a system where acquisition and retention work together is a different skill set entirely.
"This Is For You If..."
✔️You've got a product people genuinely love but your messaging isn't doing it justice.
✔️You're doing $500K+ and you know there's another level but you can't figure out what's blocking it.
✔️You're tired of agencies recycling the same angles your competitors are already running.
✔️You want creative strategy that compounds over time, not a one-hit ad that burns out in two weeks.
✔️You're building something real. Repeat customers. Strong retention. A brand that lasts.
"This Is NOT For You If..."
➜ You're dropshipping products you wouldn't buy yourself.
➜ You compete on price because you've got nothing else to say.
➜ You think copywriting is clever wordplay and emotional manipulation. You want a quick fix instead of a real strategy.
➜ You don't know your numbers. You're looking for someone to run your ads.
➜ I don't do that. I do the part that makes them work
